Tuesday, May 27, 2014

Evolution explains our beauty standards

I have a new piece out today over at PolicyMic. Contrary to the claim that our ideas about beauty come from billboards and magazines, I argue that our preferences for certain body types and facial structures are better explained by biology.

There is some truth to the claim that marketing influences how we view the world, but it's not quite correct to accuse advertisers of preying on women's insecurities with arbitrary beauty standards. Instead of a corporate conspiracy against women's self-esteem, our understanding of beauty is in part a product of our biology, and has played an important role in human evolution.
Read the whole thing.